The second season return of "Eastbound & Down" posted big gains for HBO. The Danny McBride comedy returned to 1.7 million viewers -- 150% higher than its first season premiere. This is great news for HBO, though not hugely surprising given the show's snowballing cult status among fans and clever relocating of the show's setting to Mexico for the second season.
"Eastbound" improved greatly on its "Bored to Death" (1.1 million) lead-in, which was up 2% from last year.
The second week of "Boardwalk Empire" continued to perform strong, 4.4 million viewers. That's a non-alarming dip -- 8% -- from its first week.
If you include their first repeats, "Eastbound" had 5.5 million viewers, "Bored" had 1.5 million and "Eastbound" had 2 million. The first episode of "Boardwalk" has surpassed 11 million viewers for its first episode, with OnDemand and DVR data still coming in.
Tuesday, September 28, 2010
‘Eastbound & Down’ ratings surge; ‘Boardwalk’ dips
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