Wednesday, July 21, 2010

CBS Cancels The Bridge After Just Three Episodes

http://nymag.com/daily/entertainment/2010/07/the_bridge_canceled_cbs.html

Wow! It turns out that a scripted show can get too low a rating to survive in the summer: Vulture has learned that after airing just three episodes, CBS has decided to pull the plug on Canadian cop show The Bridge, effective immediately. The import was buried on Saturday night, and virtually nobody watched: Last week's episode was seen by just 2.8 million viewers, with only 426,000 of those viewers under 50. In that young demo, that's fewer than who watched repeats of the long-canceled CBS drama Moonlight on the CW last week. So even though CBS paid very little for The Bridge — less than $500,000 an episode, per industry estimates — the network decided that airing repeats of other CBS crime shows (starting with Cold Case this week) would make more sense. 
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