CW's Smallville continues to fly high as it approaches the end of its 10-season run. The comic book adaptation (1.2/4 in 18-49, 2.9 million) was up 20% in 18-49 and 12% in total viewers from last week. Its lead-out, Supernatural (1.1/4, 2.5) was flat. The network finished third for the night in 18-49 and tied for No.1 in 18-34.
ABC's Primetime: What Would You Do? (1.7/5) led the rise of the newsmagazines this week. With a stronger lead-in, a rerun of It's a Great Pumpkin, Charlie Brown (1.6/6) vs. a No Ordinary Family repeat (0.9/3) last week, the newsmagazine surged 31%. At 10 PM, 20/20 (1.6/5) was up a tenth. ABC finished close second to CBS' dramas at 9 and 10 PM and won the 8 PM hour with Charlie Brown for a Friday season high in 18-49 and total viewers.
Like Primetime, NBC's Dateline (1.3/5) from 9-11 PM was also up from last week by 30% but no thanks to its lead-in. New reality series School Pride (0.6/2) continued its slide in Week 3 with a new low, finishing dead last in the 8 PM hour and raking as the lowest-rated program on the night. The show that has been the regular holder of the unenviable title, Fox's The Good Guys (0.7/2) was up a tenth from last week's series low. It followed a House repeat (0.8/3), which was also up a tenth.
CBS' drama lineup was virtually unchanged. At 8 PM, Medium (1.4/5, 6.9 million), whose order was just reduced to 13 episodes for what would likely be its final season, CSI: NY (1.8/6, 10.4 million) and Blue Bloods (1.8/6, 11.5 million) were all flat in the demo, with Medium and Blue Bloods slightly up in total viewers.