Thursday, October 28, 2010

Ratings: ABC Comedies Rise Against The World Series
Just like its family-friendly Monday lineup posted week-to-week gains against the monster Monday NFL game on ESPN, ABC's Wednesday comedy block last night logged ratings increases facing the opening game of the World Series on Fox. The Halloween-themed quartet was led by Modern Family (5.1/13 in 18-49, up 9% from last week's fast national; 13.1 million viewers), which hit a series high in total viewers and matched its series high in 18-49 from earlier this fall. At 8 PM, The Middle (2.8/9, up 8%; 9.4 million) logged its most-watched telecast and its second highest 18-49 delivery ever. Freshman Better with You (2.5/7) had a nice 19% post-full season-pickup bounce to match a series demo high. Cougar Town (3.3/9, up 6%) posted its best numbers since the season premiere. ABC's boisterous ratings performance ended at 10 PM where recently cancelled legal drama The Whole Truth (1.2/4) was down 8%, falling sharply from the first to the second half-hour.

Just like on Monday against football, CBS' more male-skewing Wednesday lineup felt the effect of the World Series with moderate ratings declines. Survivor: Nicaragua (3.4/10) was down 6%, Criminal Minds (3.4/9) down 8% and The Defenders (2.1/6), down 9%.

NBC's Undercovers (1.4/4) was down a tenth from last week and remarkably ranked as NBC's highest-rated program of the night as the network aired Law & Order: SVU (1.3/3) and Law & Order: LA (1.2/4) repeats.

Fox is projected to win the night with Game 1 of the World Series, which posted 4.5/12 and 14.5 million viewers in preliminary ratings. More on the game's ratings shortly.
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