Monday, October 18, 2010

Pickup Time At NBC: 'Event', 'LOLA' And 'Outsourced' Get Full-Season Orders, 'Chase' Pending, 'Undercovers' Gets More Scripts
All remaining freshman series on NBC got some good news today. Three, The Event, Law & Order: Los Angeles and Outsourced, have been picked up for the rest of the season with back-nine orders. A similar pickup for Chase is said to be pending, while Undercovers has received an order for additional scripts, said to be about 6. All renewed series, The Event, LOLA and Outsourced, hail from sister studio UMS. Chase is from Warner Bros. TV, and deals with outside studios sometime take longer.

Neither of NBC's new scripted series has broken through and one, legal drama Outlaw, has already been cancelled. But in her statement, NBC's primetime entertainment president Angela Bromstad indicated that the network brass didn't focus on the ratings when making the decision. “We are pleased with the quality of ‘The Event,’ ‘Law & Order: Los Angeles’ and ‘Outsourced,’ and feel they are an important part of helping to re-build our schedule and our studio pipeline,” she said. “We believe in these new series and the creative auspices behind them.”

The Event launched as NBC's most promising new drama with strong premiere week ratings but has been consistently dropping since. (It regularly regains some ground in Live+7 ratings as it is solid DVR performer.) Through Oct. 11, Event has averaged a 3.0/7 in 18-49 and 9.1 million viewers overall. LOLA has had a similar trajectory, with two 20%+ week-to-week declines. Season-to-date, it has averaged a 2.5/7 share in 18-49 and 8.7 million viewers. Outsourced, NBC's newest Thursday night comedy, has averaged a 3.0/8 share in 18-49 and 6.3 million viewers overall.

CBS, which has the highest-rated freshman class this fall, is also expected to make its full-season orders early this week.
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