Tuesday, October 26, 2010

Ratings: 'Dancing' And 'Mike & Molly' Up, 'Chase' Way Down On Monday

The big Monday Night Football game between the Dallas Cowboys and the New York Giants on ESPN had an impact on the broadcast networks last night, with male-skewing shows down across the board, including series lows for recently renewed freshmen The Event, Chase and Hawaii Five-0, while female-friendly fare did just fine, with ABC's Dancing with the Stars up week-to-week and CW's 90210, scoring its most watched episode of the season. As for MNF, it drew a 12.3 metered market rating, its best this fall, peaking at 10 PM when it was up 93% from last week's game.

Dancing (4.2/11) was up 5%, while Castle (3.0/8) posted another fast national inflated by a Dancing overrun. Expect Castle to go down by a couple of notches and Dancing to possibly go up a tenth in the finals.

Some disturbingly low numbers for NBC, whose Monday night is unraveling. At 2.0/5 The Event, which was down 9%, actually ranked as the network's highest-rated telecast last night, ahead of Chuck (1.9/5), which was flat in 18-49 and saw an uptick in total viewers, and Chase (1.3/4), which was down a steep 19% to ratings levels that doomed fellow newcomers Lone Star, My Generation and The Whole Truth. Both The Event and Chase hit series lows.

CBS' lineup was solid under the circumstances. How I Met Your Mother (3.2/9), Rules of Engagement (2.9/8) and Two and a Half Men (4.3/11) all matched their fast national numbers from last week. (HIMYM and Men went up a tenth in the finals and will probably to do so again today.) Nice bump for new comedy Mike & Molly (3.6/9), which was up .2 from its fast national number last week (.1 from its final rating), improving its Men lead-in retention to 84%. Hawaii Five-0 (2.8/7) was down a tenth from last week to a series low. It currently runs behind Castle at 10 PM in 18-49 and total viewers but will probably pull at least even in the finals.

With a House rerun (1.4/4) instead of an original as a lead-in last night, Fox's Lie to Me (1.5/4) fell sharply, by 21%.

CW's 90210 (2.0 million, 1.3/4 in 18-34) scored a season high in total viewers and matched season highs in the key demos. At 9 PM, Gossip Girl (1.9 million, 1.4/4 in 18-34) dipped in total viewers but built in 18-34 to help CW log its most watched Monday of the season.
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