Monday, July 26, 2010

Starz ‘The Pillars of the Earth Draws 690,000 For Premiere Between Starz & Encore

http://tvbythenumbers.com/2010/07/26/starz-the-pillars-of-the-earth-draws-690000-for-premiere-between-starz-encore/58223

The Friday night 10pm premiere of The Pillars of the Earth averaged 690,000 viewers between Starz (423,000) and Encore (267,000).

press note from Starz:

Despite robust Free On Demand sampling with our affiliates and additional online opportunities, preliminary viewership data for The Pillars of the Earth netted across Starz & Encore at 10PM ET/PT a combined viewership P2+ figure of 690,000 individuals watching the first two hours of the 8-hour event.

Pillars will not be on Encore for new episode premiers going forward. See below for Starz & Encore breakdown

Additional Sunday airing on Starz and on other Starz theme channel airings will almost certainly send this figure well over distinct 1 million viewers, and will take a couple of weeks for the significant on-demand/online sampling to come in (based on past experience for our other originals).
 
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